The content search for articles based on keywords may take a couple of iterations before it returns meaningful articles. Here's a discussion on how to better format your query strings to improve search results.
Every word typed into the Dialog box while creating a Target Market will be searched for as a tag in the articles. Consequently, 'Digital Marketing for Real Estate' will search for the appearance of all of the words in an article, as compared to 'Real Estate Marketing' and the results will be different. Now when you use '"Real Estate" Marketing' as opposed to 'Real Estate Marketing', MindFire will bring in different results. For '"Real Estate" Marketing' it will search for the phrase "Real Estate" and the word Marketing in the tag lines of the article. For 'Real Estate Marketing', it will look for the words Real, Estate and Marketing in the tags of an article. Therefore the results returned will be different.
The bottom line, do not use too many words as that will narrow your search and you may not get many articles returned. If you use too few keywords, you may get a wide variety of articles that may not be useful as well. So you may have to do a few trial and errors to get a satisfactory result. Keep in mind that MindFire will bring up to 30 articles and no more, at one time.
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