01. What are the different parts of an Attract Campaign?

What are the different parts of an Attract Campaign?

Once you have created a new Attract campaign, you will be presented with the screen shown below. Here is a brief explanation of all the different sections of the campaign. Each section is explained in more detail later in this document.

Section 1: Set up your destination - this is an optional section of the campaign where you provide the URL where the users will be redirected after they complete responding to the Attract campaign. 

Section 2: Set up your landing pages - this is where you provide the content of each of the three pages of the microsite, including the forms to be used for submission. Here you also specify if any of the pages need to be skipped.

Section 3: Manage mail files - this section is to be used for direct mail campaigns to select mailing lists and QR codes that will be used to drive traffic to this Attract campaign and generate the QR codes if needed.

Section 4: Configure your email sequence - this section is also optional. Here you can configure any emails that will be sent to the respondent after s/he has completed responding to the microsite.

Section 5: Configure notifications and alerts - in this section, you can configure any email that needs to be sent to the beneficiaries of the campaign to send lead information to them.

As shown in the screenshot above, here you can specify who should receive the alert, how frequently and also specify a delay in sending out the notification if required. An example of a use case for a delay is to send out an alert for people who visited the Survey page but did not submit the form and complete the campaign. You may want to delay the survey notification by, say, 15 minutes or more to ensure that the visitor has left and did not submit the page.