10. Updates to Attract 2.0 for Data Services

For Basic Redirect Campaigns:

1. Create Campaign

   • Use the new Attract 2.0 interface (simplified from original)

   • Select "Redirect" option (no landing pages needed)

   • Configure redirect URL

2. Configure Remote Access IDs (Backend/MAML)

   • Go to Workflow Editor

   • Set up Remote Access ID for MID/serial domain

   • Set up Remote Access ID for PURL domain

   • Set the rule variable called DEDUPFIELD to "PURL"

   • Set the rule variable called DEDUPVALUE to "##purl##"

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3. Events Created Automatically

   • Welcome page (purl visit)

   • QR code scan visit

   • Informed Delivery visit

   • Email page visit (if applicable)

   • Survey page (if applicable)

   • Thank you page (if applicable)

4. Dashboard Setup

   • Request Aref to copy the standard dashboard template to the target parent account

   • Dashboard includes: List Performance, Visits, Engaged, Completed metrics

   • Customize as needed after copying

5. For External Tracking (Client websites) - needs more work

   • Implement SDK/JavaScript snippets on client pages

   • Track "visit" and "submit" events minimum

   • Can be added via Google Tag Manager