01. How do I create a Drive Traffic campaign?

There are four sections for Drive Traffic campaigns:

• The Call-To-Action
• Your Outbound Messages
• Toggle Notifications & Alerts
• Schedule Your Email Schedules

The Call-To-Action

Setting up the Call-To-Action is adding the targeted URL that you are trying to drive your audiences to. You can either use a website you might have created outside of MindFire by adding that URL or send folks to a Capture Lead campaign you might have created (Click HERE to learn how to launch a Capture Lead campaign).

If you do select a current Capture Lead Campaign, it will ask if you want to use a Personalized URL (PURL). You can either toggle that on or off. If you aren't sure what a PURL is, please click HERE to read more.

You can set up the parameters of what a conversion is for websites you create outside of MindFire. To learn more about that click HERE.

Your Outbound Messages

Setting up the Outbound Messages is probably the most important part of your Drive Traffic Campaign. We have two platforms you can broadcast with: Email Blasts and Facebook Posts. 

Email blasts are easily editable by clicking the sections that you wanted to add changes to - either the copy of the email or any images outside of your branding. We have several templates that you can use that are all mobile responsive. Once you're done making your changes click the save button on the right side.

Please note: to change images, click the image and a toolbar will appear underneath the image. You can either select one of the last two sections on the toolbar - use “Edit Image” to upload your own image or “Image Gallery” to use an image you’ve uploaded previously

You can also create an Email/Facebook Drip Sequence through MindFire as well. Click HERE to learn more about it.

To learn more about launching Facebook Posts through MindFire, click HERE.

To learn more about adding Social Media links to your campaigns, click HERE.

Toggle Notifications & Alerts

You can have a lead alert notification be sent to yourself or your sales team. All you have to do is type the email you want receiving the alerts in the "Select Options" section.

Schedule Your Email Schedules

You can schedule your email blast in this last section. Before you get to this section make sure you have your mail file uploaded. If you want to learn how to upload contacts into your database, click HERE. 

In this section, you'll name your audience, select all the mail files you'd like targeted, and choose the date and time for your Day 1 Email Blast.

After that, you'll click save on the right side and then get the notification below. 

Please note if you don't get the notification above, the schedule has not been saved and it won't go out.

You'll be able to cancel any schedule that you no longer want to send by toggling the audience off through the button beneath the audience name.