Storefront for Marketing Assets by MindFire

Introduction

MindFire operates primarily through direct mailers and agencies, which leverage MindFire’s marketing technology platform to create and execute campaigns on behalf of their clients—the brands that ultimately benefit from these efforts. To fully understand the purpose of the Marketing Storefront, it is essential to recognize that MindFire’s customers are service providers who enhance and resell MindFire’s platform to brands.

For MindFire’s business model to succeed, these service providers must effectively market and sell their services, attracting new customers in the process. Recognizing this, MindFire is committed to equipping its service provider partners with the tools they need to drive sales successfully.

Over the years, MindFire has developed a comprehensive collection of sales-ready materials. The Marketing Storefront serves as a centralized repository where service providers can access and download a variety of resources, including presentations, eBooks, and other marketing collateral. Each downloaded document is automatically white-labeled with the service provider’s branding and customized with the sales representative’s name, title, and contact information. The finalized document is then emailed to the logged-in agent associated with the service provider, ensuring a seamless and efficient process. Additionally, clients have the flexibility to add their own documents to their storefronts.

Purpose of This Guide

This document serves as a user guide for the Marketing Storefront. It outlines the steps required to access and utilize the platform effectively. However, it does not cover the process of setting up a storefront and its document repository, which is detailed in a separate guide.

Step 1: Logging In

Each MindFire client has a unique URL for their storefront, which can be obtained through your account management team. Your account management team will also help you get all of your users registered to your storefront. When registered users visit the client’s storefront, they will be directed to a login page similar to the one shown below. While the specific design and text on the login page may vary, users must enter their registered email address—typically their company email—to access the storefront.

Step 2: Browsing the Storefront

After logging in, users will land on the main page of the storefront, shown below, which is divided into four key sections:

1. Company Logo

   • This section displays the logo of the MindFire client. The logo is automatically pulled from the account settings based on what has been uploaded.

2. Storefront Image & Description

   • This area contains an image and a brief description of the storefront. Clients can customize this section by uploading any image and/or text to reflect their branding.

3. Storefront Categories

   • This section organizes the available marketing assets into different categories. We will explore this in more detail in the next part of this guide.

4. Order Summary & User Information

   • This section provides an overview of the user’s order, along with the name and email address of the individual placing the request.

   • The storefront can be configured to associate certain downloadable assets with a price. If pricing is enabled, users will be prompted to enter payment details at checkout.

   • By default, MindFire’s storefront does not include priced items, meaning no credit card is required to download assets.

By clicking on a section of the storefront, users can explore the available content before selecting the materials they wish to download. The screenshot below illustrates an expanded view of the Success Stories section, showcasing its contents.

To select documents for download, users should check the box next to each desired item. Multiple documents can be selected across different sections and downloaded simultaneously.

Step 3: Ordering Documents for Downloading

Users can select one or more documents for download, from one or more sections, as shown in the screenshots below. In this example, we selected two documents from the Success Stories section, two from eBoks and White Papers, and one from the Presentations section - a total of five documents were selected.

Step 4: Checking Out to Complete the Download

At this point, if the user has completed the selection of all the documents needed to be downloaded, s/he should click on the button GO TO CART AND PAY. Please note that the Order Total should be zero, unless any of the items picked were configured with a price.

This will pop up the shopping cart with the selected items populated on the user’s screen, as shown below. The user can scroll up and down in the shopping cart to verify the items.

At this point, the user has three choices.

1. The user can click the red X mark next to an item to remove it from the cart.

2. The user can click on the CONTINUE SHOPPING button and add more documents to the cart

3. The user can scroll down to the end of the cart and click on the CONFIRM button (shown below) to complete the download process.

Once the user clicks on the CONFIRM button, if any items are configured with a price, another small window will appear to collect the credit card information. Please note that MindFire does not save any credit card information, so for future transactions, the user will have to re-enter the credit card information again. 

With or without price, once the CONFIRM button is clicked, the user will see a pop-up box stating that the order is being processed and not to close the window. Eventually, once the order has been completed, the system will land on a “Thank you” page. The content of this page is also completely configurable by the client.